What is the function of a logo? Why are some great and some don't work? What are the starting points, and how do you create a brand that's right for your organisation? How do you encapsulate all the good points of your activity in a simple, etecatching motif? And - how can your logo alone become an intellectual property of your business that can, with accrued equity, be worth a substantial amount in its own right? If you have a small business and you'd like to create your own brand, and apply it to your stationery, signage or even your vehicle, this course is for you. You'll need some computer knowledge, plus some knowledge of a vector drawing program such as MacroMedia Freehand (or) Adobe Illustrator (or Corel Draw).

Prerequisites:

Basic understanding of computers

Cost:

TBA
Cost includes handouts, tea, coffee and biscuits.

Date/Time:

TBA

What this course covers

• Introduction to branding
• Typography
  • Your corporate identity
• Hands on tutorials with Adobe Freehand
• Marketing principles 


 

Three of Michael's designs:
Top: BankWest conference branding
Centre: Yanchep National Park
Lower: Wine Wholesaler